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Are You Looking for 4P’s Of Samsung Case Study? Samsung’s marketing mix assesses the company or brand using the 4Ps strategy. The 4’Ps of the marketing mix: product, place, price, promotion need to be optimized to get business to succeed.
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What is 4P’s Of Samsung Case Study Analysis?
About Samsung: Samsung is a South Korean company founded by Byung-Chull Lee in 1938. The company started as trading company and gradually became a multinational conglomerate through many acquisitions and mergers. Samsung Electronics Industry Co Ltd was established in 1969. The company offers Mobile devices, Televisions, Home Appliances to the consumers.
Samsung Marketing Mix (4’Ps):
Product: The product can be classified into five categories & they are:
- Mobile Devices
- Samsung Home Appliances
- Information Technology
Price: Samsung is market leader in smart phones and is a dominant player in market for home appliances. It uses two pricing schemes which are:
- Skimming Price
- Competitive Price
Place: Samsung sells directly to the retailers and service dealers. And due to this strategy, only service dealers are responsible for the corporate sales. Samsung also distributes its product using a single distribution company in a particular location that further distributes the products to other locations.
Promotion: Promotion is a strong pillar in a marketing mix of the company. Samsung believes that advertising the best form of promotion to engage potential consumers and position the brand. Samsung promotes new products using newspaper and digital media.
Besides advertising, Samsung also uses different promotional tactics to make customers buy the product .Samsung also sponsors major events. Samsung offers heavy discounts during nation festivals. This concludes the Samsung marketing mix analysis.