Answers on E-Commerce Assignment in Contemporary Marketing Planning

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Assessment Number	1
Assessment Type (and weighting)	Project Output (50%) – 2000 words
Assessment Name	Trade Journal Article

 

Learning Outcomes Assessed:

LO1: Critically evaluate the nature and role of E-Commerce in contemporary marketing planning

LO2: Critically review the marketing process and evaluate its role in contemporary marketing practice

 

Assessment Brief

Assignment Task One (50%) (Trade Journal Article*)

The first assessment will be an article of 2000 words, suitable for a trade/professional journal that demonstrates research and critical analysis of e-Commerce and contemporary marketing planning and associated employability (50%). You should critically evaluate role and nature of E-Commerce in contemporary marketing planning. The marketing process and its role should then be critically reviewed and evaluated within the context of contemporary marketing practice.

*A trade journal (also known as a trade magazine) is a periodical that targets a specific industry or trade group. Trade journals will publish news and feature articles that focus on topics of interest to professionals in the target industry. Industry-specific advertising and job postings are common.

While articles from trade journals are often considered scholarly, they are not typically peer-reviewed.

Brand packaging is an example of trade journal with a range of articles published through web. An example could be the article sample enclosed with this file ‘The Rise of Gender-Neutral Branding’. It can further be accessed from:

https://www.packagingstrategies.com/articles/95077-the-rise-of-gender-neutral-branding

 

It is however, important to incorporate references for the article as per minimum Secondary Research Source Requirements to for research and reading evidence.

Assessment Number	2
Assessment Type (and weighting)	Project Output – Coursework (50%)
Assessment Name	Academic Poster synthesising theory and practice to include a reference list.

 

Learning Outcomes Assessed:

LO3:  Critically analyse and apply key traditional and digital marketing theories

LO4:  Develop an integrated marketing plan, justifying your selected marketing mix and estimating the potential value generation

 

Assessment Brief

Assignment Task Two (50%) (Academic Poster)

You are required to critically analyse key theories of traditional and digital marketing. Demonstrate application of these theories to an organisation of your choice. Develop an integrated marketing plan for your chosen organisation. An appropriate marketing mix should be incorporated with the estimates for potential value generation. The integrated marketing plan should be communicated via an academic poster, see guidance below. The academic poster should appropriately synthesise theory and practice of ecommerce and contemporary marketing. You will have the opportunity to explain your poster as the topic of your presentation later.

Presentation

Assessment Number	3
Assessment Type (and weighting)	Oral Assessment – Practical (Pass/Fail)
Assessment Name	Presentation justifying your selected marketing plan (poster)
Assessment Submission Date	18/12/2020

 

Learning Outcomes Assessed:

LO3:  Critically analyse and apply key traditional and digital marketing theories

LO4:  Develop an integrated marketing plan, justifying your selected marketing mix and estimating the potential value generation

 

Assessment Brief

Assignment Task Three (Pass / Fail) (Oral Assessment)

You are required to represent your integrated marketing plan as developed in Assignment 2 above via set of PowerPoint slides. The presentation aims to justify the contents of academic poster. Your slides will be expected to have good visual design and cogent content. You should incorporate notes and references within the presentation. The presentation document should be submitted electronically in via Turnitin. Presentation will be delivered during a live session and should ideally be of 15 minutes.  Your references should reflect the supporting evidence for your poster.

 

 

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