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Task 1 : An individual assignment consisting of a written report of 1,500 words.

Task 2: A group presentation (15 minute presentation to be delivered by a group of 4 students)

Assessment Task: ******************* Task 1Information security and buyer protection and the challenge of data protection are expanding in degree and trouble. While online businesses have since a long time ago expected to shield their clients’ security and private data, changes in information transforming and plans of action present new dangers and new regulations.

As part of your report, you are required to assess different protection and security issues experienced by customers and online businesses, including security strategies by which these issues are currently being addressed.

Assessment criteria for Task 1 Explanatory comments on the assessment criteria Maximum marks for each section
Content, style, relevance and originality ·         Relevant, accurate content, demonstrating research, as required by the assessment task.·         Clearly evaluates social media usage by businesses·         Specific to e-commerce companies.

·         Great emphasis will be placed on originality – work that is clearly student’s own.

40%
Constructive critical analysis ·         Demonstrates the ability to critically analyse and/or evaluate the use of social media by e-commerce companies.·         Demonstrates that you have consulted widely – using appropriate sources and examples to substantiate your arguments.·         Application of relevant academic models should be evident but not necessarily explicit.

·         Provides alternative views on the usefulness of social media in online businesses.

30%
Overall structure ·         Coherent structure, presented in a report format, utilising headings as appropriate; should include a title page and clear table of content. 10%
Introduction and conclusion ·         Clear triangulation of introduction, discussions and conclusion.·         Introduces issue(s) for further exploration. 10%
Referencing style ·         Full in-text referencing using the Harvard citation style.·         Structured reference list or bibliography using the Harvard referencing method. 10%

 

Assignment outline

TASK 1 is an individual report and must be presented in a report format (1,500 words). It is important that your report is properly structured. Also, as this is an academic paper, you should draw on contemporary literature to support your paper. Remember that this individual report accounts for 25% of your module assessment. Hence, poor performance will have a big impact on this module. An executive summary is required as part of your report .

Your report should include references to the appropriate e-commerce and marketing literature (textbooks, journals and websites). Care should be taken when consulting websites as they are not all equally authoritative (for example Wikipedia is not peer-reviewed; therefore is not considered an academic reference website). A minimum of 8 different academic references must be cited, but a well-researched report is likely to cite many more.

You are advised to keep a backup copy of the report until you receive your grade and regularly back-up your work in the cloud (OneDrive, iCloud, Dropbox and GoogleDrive are good examples). A disk crash is not an acceptable reason for late submission.

Below is an indicative structure for your report:

Title Page

Table of Contents

A list of all the chapters, sections, headings, and sub-headings. Appendices and Figures should be provided as well as all page numbers as clearly as possible. 

Executive Summary

An executive summary is a summary of a business report and is designed to give the examiner a flavour as to what the aims of report  are about. 

Introduction

This should show that you have understood the brief and that you will cover everything required. 

Findings and Analysis

  • This is the substance of your report. The structure will vary depending on the material being presented. Headings and sub-headings should be used to indicate clearly the different sections.
  • Charts, diagrams and tables can be used to reinforce your arguments, although it may be better to include the more complex ones as an appendix.

Conclusion

This provides an end to your report through a summary of the important points in your discussion. Remember not to include any new material here.

Reference List / Bibliography

The terms reference list and bibliography are sometimes used interchangeably, but here we define the terms as: 

  • Bibliography – a list of consulted readings, for example a list of textbook sources, that you have studied while composing your essay, but not specifically cited in the text
  • Reference list – a list of cited sources. 

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Marking Criteria for Task 1 

Indicative Grade UK% marks Characteristics.
Distinction 70%+ Very high standard of critical analysis using appropriate conceptual frameworks.Excellent understanding and exposition of relevant issues.Clearly structured and logically developed arguments.

Good awareness of nuances and complexities.

Substantial evidence of well-executed independent research.

Excellent evaluation and synthesis of source material.

Relevant data and examples, all properly referenced.

Merit 69-60% High standard of critical analysis using appropriate conceptual frameworks.Clear awareness and exposition of relevant issues.Clearly structured and logically developed argument.

Awareness of nuances and complexities.

Evidence of independent research.

Good evaluation and synthesis of source material.

Relevant data and examples, all properly referenced.

Pass 59-50% Uses appropriate conceptual frameworks.Attempts analysis but includes some errors and /or omissions.Arguments reasonably clear but underdeveloped.

Insufficient evidence of independent research.

Insufficient evaluation of source material.

Some good use of relevant data and examples but incompletely referenced.

Pass 49-40% Adequate understanding of appropriate conceptual frameworks.Answer too descriptive and or any attempt at analysis is superficial containing errors and omission.Shows limited awareness of issues but also some confusion.

Arguments not particularly clear.

Limited evidence of independent research and reliance on a superficial repeat of class notes.

Relatively superficial use of relevant data sources and examples and poorly referenced.

PASS MARK=40%
E 39-30% Weak understanding of appropriate conceptual frameworks. Weak analysis and several errors and omissions.Establishes a few relevant points but superficial and confused exposition of issues.No evidence of independent research and poor understanding of class notes or no use of relevant data, sources and examples and no references.

 

Assessment Task 2 : Group Presentation ( 25% )

 

Assessment Task: Task 2

You are required to identify small but growing online retailer company based in the UK with a profit of less than £4 million in 2014. You then have to prepare a powerpoint presentation to demonstrate how social media can be used as a promotional tool to create product awareness.
Assessment criteria for Task 2 Explanatory comments on the assessment criteria Maximum marks for each section
Content ·         Relevant, accurate content, demonstrating research, as required by the assessment task. 50%
Style and Organization ·         The structure and cohesion is appropriate.·         Video content is organised and flows. Transition between “scenes” is logical and effective, background distractions are minimal. 20%
Presentation and creativity ·         Professionalism, communication, and the ability to engage with the audience.·         Music and words are loud enough to hear (if utilised); images are in focus, lighting appropriate; camera work is steady (if utilised). 20%
Overall Impression ·         This is the appeal of your video in relation to your offering.·         Presentation attracted and maintained interest of the audience. 10%

 

 TASK 2 is group work. You should refer to your module handbook for details on how to work in a group.  You will have the option to select your group or have your lecturer assign you to a group. Notwithstanding your choice, group details must be submitted to your lecturer by week 3 of the semester. Note that in the real world, you will hardly ever have to work alone so you must ensure that you and your group members are able to collectively achieve your goal.

All members of the group will be awarded the same mark.

We seem to live in a PowerPoint world and learners usually enjoy putting together a presentation. Stress that this is a business presentation, and students should not use overly garish colours and flying animation. It is recommended that you can your PowerPoint Presentation before you present .Please note students will not be allowed to walk in the class once they presentations have started.

 

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