- Case StudyHelp.com
- Sample Questions
Need Element 010 – Group Advertising Campaign-Marketing Assessment Review? Get the best Group Advertising Campaign and Marketing Assessment Answers online from the Marketing experts of Case Study Help at an affordable price in the UK, USA, UAE, Australia, and worldwide.
Element 010 – Group Advertising Campaign
The assessment requires you to develop and demonstrate your theoretical knowledge and skills in applying this theory in creating marketing communications and the appropriate media formats. In the Group Advertising Campaign, you develop an advertising campaign which you present in the form of a video recording (max. 20min) in the form of an agency pitch. You have to upload the video on Canvas. Your advertising campaign can include film, audio and print media to allow for communication creativity. The group advertising campaign should be part of the marketing communications plan in element 011.
|A successful advertising campaign starts with a cohesive, inviting storefront and ends with the overall experience you deliver to the customer (consumer).
|This assignment consists of two parts:
A) Advertising Campaign
B) Pitch to your customer
|Your Advertising Campaign should consider the following elements: