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Element 010 – Group Advertising Campaign

The assessment requires you to develop and demonstrate your theoretical knowledge and skills in applying this theory in creating marketing communications and the appropriate media formats. In the Group Advertising Campaign, you develop an advertising campaign which you present in the form of a video recording (max. 20min) in the form of an agency pitch. You have to upload the video on Canvas. Your advertising campaign can include film, audio and print media to allow for communication creativity.  The group advertising campaign should be part of the marketing communications plan in element 011.

Weighting: 70%

	A successful advertising campaign starts with a cohesive, inviting storefront and ends with the overall experience you deliver to the customer (consumer).	Mark	Learning Outcome
	This assignment consists of two parts: A) Advertising Campaign B) Pitch to your customer
A)	Your Advertising Campaign should consider the following elements: Identify what you’re really selling Speak your customer’s language Get the consumer’s attention   Marking Criteria: Creativity  (20 marks) Create a clear message that is being implemented throughout the campaign (40marks) Use of relevant media (10 marks)	70	L1,2,3,4,5
B)	Your pitch presentation should address the needs of your customer and the consumers ( 20 marks) You have strong sales arguments why YOUR advertising campaign is the best choice for your customer (10 marks)	30	L4,5,6

 

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