ENE 303 Introduction to Entrepreneurship & Innovation Debate Question and Answer

 

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Answer all Questions as guided per section.

NB: This guide has 4 pages including the cover page.

BUY OUT OR NOT

You are a group of executives who have been approached by a business owner who would like to sell his business. The business owner has sent you the statement below describing the nature and state of his business. Your role is to analyse the organization given the information below and present your argument as to why it would be best to buy the business if you are arguing for or why it would not be a wise decision to buy the business if you are arguing against.

You must present your argument in the form of a debate.

A video has been uploaded on Moodle as a sample of how to debate. Below are the basic instructions:

1. Each Team shall comprise of 3 to 5 TBD by lecturer.

2. The opening debater shall be responsible for clearly outlining his/her teams case while the remaining speakers elaborate fully on the points raised by the first speaker.

3. The opposition team shall prepare a case against the motion but ensuring that they engage in the arguments brought by the proponent team.

4. Each speaker will have no more than 5 minutes to argue their case

The winning team will be awarded an additional 5% over the final score that will be determined by:

• The number of arguments made by the opening debater.
• The number of accurate rebuttals (responses) by all subsequent speakers
• Good articulation (not reading) and presentation of facts
• Demonstrated understanding of the topic illustrated by references made to articles.
• Demonstrated understanding of topic in the context of Botswana illustrated by referring to programmes/ policies and in Botswana that connect to the argument (own research).

PURIFIED WATER MANUFACTURER WITH 3 X FRANCHISED SHOPS

ABOUT THE BUSINESS

• An established essential services business specialising in the bulk manufacturing, sale and distribution of water refills, bottled water, carbonated drinks, juices and other beverages, as well as the installation and maintenance of all sizes of water filtration and purification systems.
• Currently serving a large part of the water scarce Okavango with an estimated population of around 200 000 , where the council typically experience extreme challenges in supplying potable water to their communities and in many instances can’t get any water to their residents’ taps for prolonged periods of  time.
• Sales reps and store based sales agents generate sales of all product lines which are then delivered by reps or drivers and where necessary installed by in-house Technicians also maintain filtration and purification systems for a large database of loyal clients.

HOW DOES THE BUSINESS OPERATE ON A DAILY BASIS?

• Overseen by a General Manager, the factory, retail stores, sales team and technicians are all encouraged daily to achieve performance targets set by the owner.
• The factory and 3 x franchise stores are all fully equipped to purify and bottle their own products within franchise specifications, with the factory equipment rated to produce up to 4000 bottles per hour. Production from the highly automated centralized bottling plant is sold and distributed by sales reps and drivers utilizing the internal fleet.
• 3 x Franchise retail stores are located in Gumare, Shakawe and Maun, with the routes connecting them covering a large portion of the population in the Each store is manned with a full staff complement including a store manager and their support staff, with customers served professionally by teams well acquainted with internal processes and service expectations.
• Sales reps call daily on their individual customer lists, maintaining relationships and taking orders from clients in various sectors such as wholesale, retail, hospitality, corporate, and even informal traders.
• Dedicated technicians, fully trained to franchise specifications, quote and execute technical work to customers’ requirements, according to the customer call-out schedule.
• Marketing activities such as brand activations on client premises and at sponsored sporting events are manned by staff over weekends, and frequently involve an element of cash sales to recoup the costs of sponsoring the event.

WHAT ADVERTISING/MARKETING IS CARRIED OUT?

• Various event sponsorships and co-brand opportunities are actively used to capture additional market share.

WHAT COMPETITION EXISTS?

• Varies from store to store. Our well recognised brand as well as quality products and superior customer service ensure loyal customer support.

HOW COULD THE PROFITABILITY OF THE BUSINESS BE IMPROVED?

• Various opportunities exist.

* This details will be treated as confidential – but will be shared with selected buyers

GIVE A BREAKDOWN OF STAFF/ FUNCTIONS/ LENGTH OF SERVICE?

• Most staff have been employed for at least 2 years and the staff turnover is quite low.
• Each site has a manager who reports to the general manager.
• All day to day operations are run by the general manager, and the owner oversees some administrative tasks.

DO ANY HAVE MANAGEMENT POTENTIAL?

• Yes

Several staff are cross-skilled, coping well as the business grows, and show good initiative with potential to take on significant additional responsibility.

• Succession planning is a key component of the business and steps have been taken to ensure minimal interruptions in such an event.

HOW INVOLVED IS THE OWNER IN RUNNING THE BUSINESS?

• Financial oversight and a little admin.

WHEN DOES THE CURRENT LEASE END?

• Various

Info available on request.

WHAT ARE THE TRADING HOURS?

• 8am to 5pm

WHAT ARE THE MAIN ASSETS OF THE BUSINESS?

Comprehensive asset list will be available.

• The main assets of the business is the filtration and bottling facility
• There are 7 x delivery vehicles and a forklift
• The 3 x retail branches has all the required filtration fixture & retail equipment
• The 3 x branches are well equipped with all associated equipment and fittings

STRENGTHS?

• This is a large “end to end” operation, with all systems already in place.
• The business is operating in a vast and densely populated geographical area.
• It is easy to produce price competitive beverages with automated equipment.

WEAKNESSES?

• The business do have a large capital base – and need to function optimal and expand further

OPPORTUNITIES?

• This business operation is well positioned to be the leading supplier of purified water in the Northern Limpopo area.
• People are getting more health conscious and will demand clean water
• Outsourcing of the additional production capacity

THREATS?

• There will always be competitors in the water market

WHAT IS THE REASON FOR THE SALE?

• Owner emigrating and is busy selling off his business various interests
• Your team is responsible to argue for or against the decision to buy in to this business.

Group 1

Prepare your arguments in support of the decision to buy out the business

Group 2

Prepare your arguments against the decision to buy out the business.

In your arguments consider:

1. Points from the articles that have been shared with you.
2. How the realities of being an entrepreneur in Botswana would favour or not favour the decision that your team is Refer to the policies and programmes that support entrepreneurs, the ease of doing business in terms of business legal formations and also the challenges faced by businesses and opportunities available to them

 

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