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- Sample Questions
HND Marketing Principles
M1 – Identify and apply strategies to find an appropriate solution
|Student has used appropriate strategic thinking in forming a coherent marketing plan appropriate to the sector and product being marketed
M3 – Present and communicate appropriate finding
|The presentation is well structured, well paced, and professional, with appropriate visuals. Ideas are communicated clearly and explained thoroughly.
D1 – Use critical reflection to evaluate own work and justify valid conclusions
|An awareness of the limitations of marketing, and specifically the limitations faced by the students during this assignment is discussed.
Conclusions are justified through deep analysis and research.
D3 – Demonstrate convergent, lateral, or creative thinking
|Astute strategic decisions have been taken Which indicate an understanding of the complex interconnectedness of marketing activities
Not only does the product/service occupy a truly unique position in the market, but it has also been shown that the student understands how to maximize the competitive advantage of this unique position.
|Summary of Tasks
|Rationale:There is a big difference between having a great idea and capitalizing on it. Devising a complete marketing plan very quickly clarifies whether a seemingly promising product has potential or not. Furthermore, even when a product passes through the initial ‘will it sell’ phase, the devil is still in the details. All 7 Ps of marketing need to be addressed in order to fully understand the best method of spreading and capitalizing on your new brilliant idea.
Welcome to the Dragons’ Den, my budding entrepreneur!
You and your partners have chosen A) a product/service that does not exist in Czech Republic, or B) a product/service which exists here but does NOT exist in another market you would like to target. You are to prepare a presentation outlining your MARKETING PLAN to be presented in class to all fellow students, some of which will be DRAGONS considering investment in your product. Keep in mind that the whole point of this presentation is to get the Dragons interested enough to INVEST in your idea. Be clear about your objectives, needs, and plan.
Below are closer specifications as to how to answer the ‘pass criteria’ points so that they relate to your chosen product or service:
A note: Every member of the group must be capable of showing a firm grasp of all the concepts listed below. Know that during the presentation, each of you will be called upon by the lecturer to demonstrate knowledge of sections of this assignment which you are not yourself covering. For example, if Bob Bobberson is discussing targeting strategy (2.3), the lecturer WILL require his partner, Jane Janesburg to display her knowledge of the subject as well.
|Most should be found on the internet, within textbook and in-class presentations. And don’t forget your very own Moodle!
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