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To support each section of the assignment please ensure that many examples are taken from the real world to illustrate your understanding and strengthen the argument. Ensure that all referencing is completed to Harvard standardization methodology.
Many entrepreneurial of small and medium Organisation’sdont follow a planned or strategic approach to the issue of internationalisation, instead use of an evolutionary strategy based on a combination of methods and options. Identify every approach providing relevent examples for each, review the various options that can be used, the pro’s and Con’s of these options and how the probability of success can be maximised. (60% marks, 2000 words, minimum 16 references)
The Organisation for Economic Co-operation and Development suggests that Small to Medium Business’s have a tendency to move to markets that are geographically or psychologically close to them rather than distant.
a) Detail the pro’s and cons of these approaches (25% marks, 800 words, minimum 8 references)
b) Discuss the problems that may be encountered by moving into new markets that geographically or psychologically distant. Are these issues specific to the business sector such as manufacturing or the service sector? (15% marks, 500 words, minimum 6 references)
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