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Marketing Plan Project Assignment Winter 2020

Length: 5000 Words

Objective:

The goal of this assignment is to create a marketing plan for a real company/organization in the Edmonton Census Metropolitan area. You must choose the company. All company/organization choices will be approved by your instructor.  You will responsible for choosing your own company.

Instructions:

You will submit a Marketing plan. Students are expected to work  on this individually. Your instructor may periodically ask you for an update on any progress that you have documented or come up with.

Submission:

You will submit no more than 20 pages double spaced paper of project text. The APA referenced submission should include the following.  The following pages don’t count as project text pages for this project:

• Title Page including Course Section, Instructor, Group Names and Product/Company.
• Table of Contents of Headings and any other items that you would see in a formal report. (This requires that your document is paginated).
• References: Depending on the size of your group, there should be at approximately 3 APA formatted references per group member. Any arguments you make should be supported with in-text citations. Although you may be interviewing the company you are working for, they are seeking market advice. It is up to you act as a marketing consultant.
• Electronic Submission in Moodle: Please have one person submit the entire document (not in parts).

Advice:

There are a total of 200 marks available. Each section of your report should have references; however some sections may require more references and concentration. This is to ensure you are relying on market information and not your own knowledge. Remember you are giving advice to the company about their current marketing situation. Using one reference over and over again (company personnel, company website) is not advisable. Think of competitors, industry and other companies similar to yours.

MARK 4465 Marketing Plan Grade Allocation

Section	Possible Marks	Mark Achieve
Executive Summary	10
Current Marketing Situation	40
Target Market, Customer Analysis, Positioning	40
Objectives and Issues	30
Marketing Programs (marketing Mix)	40
Financial and Operational Plans	10
Metrics and Implementation Control	30
Totals	200	/200
Conversion		/30

Up to 50 marks (2.5% of grade) can be deducted for errors in APA referencing and lack of referencing.

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