This criterion is linked to a learning outcome Where is your chosen company in their marketplace? Issues to consider – are they in a blue or red ocean? Does the Big Middle apply? What is their brand strategy? What is their retail strategy?

70+ – Clear and complete knowledge of what the assignment involves. Complete and thorough analysis of your company’s strategy. 60+ – Provides a reasonable quality of accurate information regarding your company’s strategy. 50+ – Provides limited quality of information with some accuracy regarding your company’s strategy. FAIL – Very inaccurate assessment of your company’s marketing strategy.

This criterion is linked to a learning outcome How does your chosen company co-create the in-store experience?

70+ – Complete and thorough discussion of co-creation. 60+ – Provides a reasonable quality of accurate information regarding co-creation. 50+ – Provides limited quality of information with some accuracy regarding co-creation. FAIL – Very inaccurate discussion of co-creation.

This criterion is linked to a learning outcome Consider and evaluates the ethical issues associated with your company.

70+ – Complete and thorough discussion/ explanation of your company’s marketing ethics. 60+ – Provides a reasonable quality of accurate discussion/ explanation of your company’s marketing ethics. 50+ – Provides limited quality of information with some accurate discussion/ explanation of your company’s marketing ethics. FAIL – Very inaccurate discussion/ explanation of your company’s marketing ethics.

This criterion is linked to a learning outcome Make 4 evidence based recommendations as to how your chosen company may improve their marketing strategy.

70+ – Complete and thorough recommendations. Effectively supported by academic evidence. 60+ – Provides a reasonable quality of recommendations. Mostly supported by academic evidence. 50+ – Provides limited recommendations. Little supporting by academic evidence. FAIL – Very inaccurate recommendations. No supporting academic evidence.

This criterion is linked to a learning outcome Understanding and using academic literature is a key part of the assessment. At least 20 academic peer-reviewed journal articles should be used throughout the assessment.

70+ – References are complete and of an academic standard, accurate and effectively presented, many references. 60+ – References are complete and effectively presented and are mostly of an academic standard. 50+ – References are complete but non- standardized and poorly presented; some references are not of an academic standard. FAIL – Inadequate number of references; references are not of an academic standard.

This criterion is linked to a learning outcome Use of arguments

70+ – Questions are exhaustively answered by a sustained, coherent, convincing, very well-organised and fully supported arguments. 60+ – The question is answered by a clear, coherent and confident argument that is supported by an intelligent selection and skillful use of relevant evidence. 50+ – The question is answered by an argument that is sufficiently logical and adequately supported by relevant evidence. FAIL – Incomplete, unintelligible, irrelevant or unfinished answer.

This criterion is linked to a learning outcome Quality of analysis

70+ – An excellent standard of analysis that is authoritative, coherent, logical, well reasoned, persuasive, insightful, sophisticated and original. 60+ – A good standard of analysis that is systematic, appropriate, perceptive, thoughtful; and shows some originality; 50+ – A competent standard of analysis that is fairly well-organised and relevant, has some logical structure and is supported by the evidence of one or more carefully described examples. FAIL – Inadequate standard of analysis that is simply not merely entirely descriptive but which also contains serious inaccuracies and inconsistencies.

This criterion is linked to a learning outcome What to improve on for next time

Individual feedback.