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MBA Research Methodology Assignment 1 and 2: Literature Evidence Review

Component 1: Literature Evidence Review

Literature Evidence Review

  • Cover Page
  • Table of Contents
  • List of Tables
  • List of Figures

1.0 Introduction (800 words)

1.1   Background – Industry and/or Company

1.1.1 Industry Outlook and Evolution Indoor theme park in Kuching, Sarawak…..

1.1.2 Brief Background of the Company Fuyoh Fun Center is a newly-built indoor family entertainment center strategically located at the podium of the newly opened LD Legenda mix development building in Kuching, Sarawak, Malaysia.  It houses an over 10,000 sqft boasting with a variety of activities with a goal of encouraging families to bond whilst maintaining a healthy lifestyle. The activities provided are entertaining and also have professional gym trainers overseeing the whole center. Designed as an extension of the gym, the center allows the athletic individuals to test out their strength and stamina with obstacles found in the activities such as Ninja Warriors, Climbing wall and Rope course. It also equipped with thought-out facilities such as spacious common room and several private rooms ideally for social and corporate events such as team building.


List of the activities as below

Dodge Ball:

Dodge Ball Trampoline Park is awesome and competitive for fun. Split up to two teams on two slides. Dodge Ball will give you a feeling of watching a thorny match in a gigantic trampoline court is where the player will combine from free-jumping, the wall skills and smart tactics.


Jump in your own way. Up, down, fly, soar, surge, spin, plunge, bounce, feel free to do anything you can to keep yourself up in the air.

Ninja Warrior:

Ninja warrior is an adrenaline pumping race through a maze of walls, obstacles (with adjustable difficulty), high absorption safety flooring (foam mats, inflatable mats or foam pit), and trampolines with different action zones. It is designed to incorporate running, jumping, vaulting, and climbing to challenge and improve strength, endurance, coordination, agility, and balance. It creates a fun adventure while providing an amazing workout effect.

Rope Course:

Ropes Adventure is a very interesting entertainment; it focuses on training climber’s strength, endurance and agility. It is perfectly suitable for children with one safety rope running continuously around the course. There are various obstacles available for the course such as rubber tires, climbing nets, rope walks etc.

Climbing Walls:

Climbing develops a sense of balance, precision and courage, but the best part of it is that it comes naturally to everyone. It is such a good supplement to indoor playground. It challenges kids’ courage, physical strength and simultaneously provide kids a pleasant experience with its soft padded climbing wall and knobs.

Trampoline Spider Walls:

Jump from a trampoline to a special wall, finally you will stick to the wall, just like Spiderman.

Giant Slide:

The Giant Slide is 10 metres long, 6.3 metres high and 1.64 metres wide. Collect your mat at the base of the ride then walk up to a lofty platform two stories high in the sky then slip and slide safely down!

1.2 Purpose and Problem Statement


To conduct a market and feasibility study of a setting up new indoor family entertainment center namely Fuyoh Fun Center in Kuching, Sarawak, Malaysia.

Problem Statement:

What are the factors that contribute to the success of setting up Fuyoh Fun Center in Kuching, Sarawak, Malaysia?


1.3 Significance of Research (academic and practical importance)

Literature Evidence Review

2.0 Literature Review (2000 words)

2.1 (Factor 1) – Operations – support with Literature evidence

2.2 (Factor 2) – Marketing – – support with Literature evidence

2.3 (Factor 3) – Human Resource – support with Literature evidence

2.4 (Factor 4) Finance/Capital – support with Literature evidence

3.0 Conclusion (200 words)

3.1 Implications for Further Research

3.2 Research Questions

3.3 Research Objectives

3.4 Research Framework



Assignment 2: Research Design Proposal  (3000 words)


Component 2: Research Design Proposal

Research Design Proposal

  • Cover Page
  • Table of Contents
  • List of Tables
  • List of Figures

1.0 Background (200 words)

1.1 Purpose and Problem Statement

1.2 Research Questions

1.3 Research Objectives

1.4 Research Framework


Research Design Proposal


2.0 Research Methodology (2800 words)

2.1 Research Methods

2.2 Sampling Methods

2.3 Data Collection

2.4 Data Analysis

2.5 Ethical Issues

3.0 Gantt Chart


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