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MGT3600 Innovation Management ‐ Coursework 1 (20%) Individual Essay
Question 1 (word limit 1000 words)
In the case study Blu‐ray versus HD‐DVD: A standards battle in high‐definition video (Schilling,
2013, pp 65‐66), what factors do you think influenced whether (1) consumers, (2) retailers, and (3)
movie‐producers supported Blu‐ray versus HD‐DVD? Discuss and justify your answer using the
theory behind the selection of dominant designs.
Sample Possible Resources:
Katz, M. L., & Shapiro, C. (1986). Technology adoption in the presence of network externalities. The
journal of political economy, 822‐841.
Schilling, MA, (2013), Strategic Management of Technological Innovation, 4th Edition, McGraw‐ Hill.
Schilling, M. A. (1998). Technological lockout: An integrative model of the economic and strategic
factors driving technology success and failure. Academy of Management Review, 23(2), 267‐284.
Suarez, F. F. (2004). Battles for technological dominance: an integrative framework. Research Policy,
Question 2 (word limit 1000 words)
In the case study Dyesol: Partnering to harness the power of the sun (Schilling, 2013, pp 151‐153),
discuss the advantages and disadvantages of collaborating with external partners. Justify your
See Selection of relevant readings on pages 172 – 175 of the Module Textbook:
Schilling, MA, (2013), Strategic Management of Technological Innovation, 4th Edition, McGraw‐ Hill
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