MKT60604 Integrated Marketing Communications Assignment with Harvard Referencing Styles

Are you seeking MKT60604 Integrated Marketing Communications Assignment Answers? Then Integrated Marketing Communications Assignment Help is here to provide you 100% unique academic work. Our highly experienced and well-trained writers provide Assignment Writing service at a very reasonable price. Our team is available every time so that students can contact us at any time for their queries. We also provide Marketing Case Study Help, Marketing Principles Assignment, Global Marketing Assignment and so on.

 

 

Assignment Details:-

• Course Code: MKT60604
• Course Title: Integrated Marketing Communications
• Referencing Styles: Harvard
• Words: 1500
• University: Taylors University
• Country: MY

 

Assignment Task-

 

Discuss the company’s current product/ services mix (Product/ service line, width and depth).

Describe the brand/sub-brand identity of your selected product/brand

 

PEST                                                                                             

Discuss 1 point each and link its impact to the company

 

Competitors                  

List of competitors (direct and indirect if any – with justification)

Discuss/ compare the competitive advantage(s) of the closest/direct competition (Offering similar product/ service)

 

Marketing & IMC Objectives

Develop an overall marketing objective and 3 IMC objectives for the 3 months period

 

Target Audience

Give specific description of the target audience for this project using the segmentation variables and focus/expand on demographics, geographic, behavioural and psychographic variables.

 

Creative Strategy: Content, Structure & Format

What is the major selling idea/big idea? Consider the followings in developing the major selling Idea/Big Idea

• Unique selling proposition
• Creating a brand image
• Finding the inherent drama
• Positioning

What are the proposed appeals (rational/ emotional or others) and justify?

Explain the execution-style/s and justify.

Discuss/ evaluate the basic components of the advertisement/promotion (advertisement layout)