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MKT60604 Integrated Marketing Communications Assignment Answers

MKT60604 Integrated Marketing Communications Assignment with Harvard Referencing Styles

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Assignment Details:-

  • Course Code: MKT60604
  • Course Title: Integrated Marketing Communications
  • Referencing Styles: Harvard
  • Words: 1500
  • University: Taylors University
  • Country: MY


Assignment Task-


Discuss the company’s current product/ services mix (Product/ service line, width and depth).

Describe the brand/sub-brand identity of your selected product/brand



Discuss 1 point each and link its impact to the company



List of competitors (direct and indirect if any – with justification)

Discuss/ compare the competitive advantage(s) of the closest/direct competition (Offering similar product/ service)


Marketing & IMC Objectives

Develop an overall marketing objective and 3 IMC objectives for the 3 months period


Target Audience

Give specific description of the target audience for this project using the segmentation variables and focus/expand on demographics, geographic, behavioural and psychographic variables.


Creative Strategy: Content, Structure & Format

What is the major selling idea/big idea? Consider the followings in developing the major selling Idea/Big Idea

  • Unique selling proposition
  • Creating a brand image
  • Finding the inherent drama
  • Positioning

What are the proposed appeals (rational/ emotional or others) and justify?

Explain the execution-style/s and justify.

Discuss/ evaluate the basic components of the advertisement/promotion (advertisement layout)


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