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Assignment Question :
As a strategy consultant you have been invited by the board of directors of a company of your choice to advise them on the possibility of changing the strategy of their company. In particular they are keen to redesign their strategy along the lines of the much publicised blue ocean strategy and also consider the possibility of developing a global strategy
Required: Task 1
Carry out a full analysis of the industry or sector in which the company is currently operating. Drawing on relevant models and using appropriate company data, critically appraise its current strategy. (1000 words)
Task 2: Critically discuss the ways in which the company could shift its strategy from “Red Ocean” to “Blue Ocean”. (2000 words)
Task 3: Identify and discuss the key strategic challenges that the company should consider in developing a global strategy. (1000 words)
|The assignment assessment criteria and mark allocation are as follows :Task 1
|The submission of your work assessment should be organized and clearly structured in a report format.|
|Maximum word length allowed is 4000 words, excluding words in charts & tables and in the appendixes section of your assignment.|
|This assignment is worth 100% of the final assessment of the module.|
|Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing 1.5.|
|Indicate the sources of information and literature review by including all the necessary citations and references adopting the Harvard Referencing System.|
|Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the entire semester. If found to have breached the regulation for the second time, you will be asked to leave the course.|
|Plagiarism involves taking someone else’s words, thoughts, ideas or essays from online essay banks and trying to pass them off as your own. It is a form of cheating which is taken very seriously.|
Notes on Plagiarism & Harvard Referencing
Plagiarism is passing off the work of others as your own. This constitutes academic theft and is a serious matter which is penalized in assignment marking.
Plagiarism is the submission of an item of assessment containing elements of work produced by another person(s) in such a way that it could be assumed to be the student’s own work. Examples of plagiarism are :
|the verbatim copying of another person’s work without acknowledgement|
|the close paraphrasing of another person’s work by simply changing a few words or altering the order of presentation without acknowledgement|
|the unacknowledged quotation of phrases from another person’s work and/or the presentation of another person’s idea(s) as one’s own.|
Copying or close paraphrasing with occasional acknowledgement of the source may also be deemed to be plagiarism is the absence of quotation marks implies that the phraseology is the student’s own.
Plagiarised work may belong to another student or be from a published source such as a book, report, journal or material available on the internet.
The structure of a citation under the Harvard referencing system is the author’s surname, year of publication, and page number or range, in parentheses, as illustrated in the Smith example near the top of this article.
|The page number or page range is omitted if the entire work is cited. The author’s surname is omitted if it appears in the text. Thus we may say : “Jones (2001) revolutionized the field of trauma surgery.”|
|Two or three authors are cited using “and” or “&” : (Deane, Smith, and Jones, 1991) or (Deane, Smith & Jones, 1991). More than three authors are cited using et al. (Deane et al. 1992).|
|An unknown date is cited as no date (Deane n.d.). A reference to a reprint is cited with the original publication date in square brackets (Marx  1967, p. 90).|
|If an author published two books in 2005, the year of the first (in the alphabetic order of the references) is cited and referenced as 2005a, the second as 2005b.|
|A citation is placed wherever appropriate in or after the sentence. If it is at the end of a sentence, it is placed before the period, but a citation for an entire block quote immediately follows the period at the end of the block since the citation is not an actual part of the quotation itself.|
|Complete citations are provided in alphabetical order in a section following the text, usually designated as “Works cited” or “References”. The difference between a “works cited” or “references” list and a bibliography is that a bibliography may include works not directly cited in the text.|
|All citations are in the same font as the main text.|
Examples of book references are :
|Smith, J. (2005a). Dutch Citing Practices. The Hague: Holland Research Foundation.|
|Smith, J. (2005b). Harvard Referencing. London: Jolly Good Publishing.|
In giving the city of publication, an internationally well-known city (such as London, The Hague, or New York) is referenced as the city alone. If the city is not internationally well known, the country (or state and country if in the U.S.) are given.
An example of a journal reference:
|Smith, John Maynard. “The origin of altruism,” Nature 393, 1998, pp. 639-40.|
An example of a journal reference:
|Bowcott, Owen. “Street Protest”, The Guardian, October 18, 2005, accessed February 7, 2006.|
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