University	Awards for Training and Higher Education ( ATHE)
Subject	Unit 4: Communication Skills for Business (T/507/2154)

Unit 4 Communication Skills for Business Assignment Brief

Qualification	ATHE Level 3 Diploma in Business
Unit title	Unit 4: Communication Skills for Business
Unit reference number	T/507/2154
Case organisation	SHDE Holdings
Learning outcomes covered	LO1, LO2, LO3, LO4, LO5
Assessment format	Formal report, staff presentation with speaker notes, delivered presentation

Task 1: Formal Report on Internal Communication

Prepare a formal report for the senior staff and line managers at SHDE Holdings. Use charts and graphs where appropriate to present information and support the text. The report should:

• Explain the process of internal communication within organisations.
• Assess the methods of internal communication that should be used for different purposes (for example, a letter for formal communication with customers, a telephone call to clarify a complex matter, or an email to confirm details), with examples that could apply to SHDE.
• Analyse the barriers to communication that exist within organisations, with examples from SHDE Holdings.

Merit Extension: Add a section analysing the legal and ethical issues relating to the communication of information within organisations.

Criteria: LO1 AC 1.1, 1.2, 1.3, 1M1; LO5 AC 5.1

Task 2: Presentation for Customer-Facing Staff

As part of the staff training programme, prepare a presentation with supporting speaker notes for customer-facing staff at SHDE Holdings. Include:

• An evaluation of different communication systems that could be used to communicate with customers.
• An analysis of the impact of organisational relationships on effective communication.
• An assessment of the impact of non-verbal communication on oral communication.

Criteria: LO2 AC 2.1; LO3 AC 3.1, 3.2

Task 3: Deliver the Presentation

Using appropriate technology, deliver your presentation to staff at SHDE Holdings on the training day.

Extension Activities

Merit: Produce a professionally structured document assessing the effectiveness of technology in oral and written communication.

Distinction:

• Deliver an adapted presentation to the Senior Management Team.
• Produce a one-page summary of your speaker notes and handouts for the next SMT meeting, setting out your key messages and their implications for the business.

Criteria: LO4 AC 4.1, 4D1; LO5 AC 5M1, 5D1

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