Today, Walmart is one of the biggest global retail giants. The company is so very famous not only for competent pricing and quality products but also for a great global branding and slogan.
The good slogan of Walmart is one of the biggest reasons for its global popularity. The slogan of Walmart has evolved over the years. It reflects the changes in the market strategy and product positioning of the company.
Walmart Slogan Background
Sam Walton was the founder of the Walmart retail chain. It was first built in the Walmart shop in the Rogers, Arkansas in the year 1962. It marked the very beginning of the company’s commencement towards excellence.
The initial slogan of the company was “We sell for less”. This slogan focused on the commitment of this retail company towards lower prices which became a sort of weapon for the company in attracting customers from all income levels.
With more and more expansion of the company’s business the slogan evolved too into better ambition to position the marketing. Its initial tagline “Always low prices. Always” was evolved in the year 1992. This led to the connection of the brand with the facility of low pricing in the market.
Then, Walmart changed the tagline of its slogan TO “Save money live better” in the year 2007. This new slogan tagline conveyed the customers not only on their savings but also on better living standards. In this way, Walmart figured itself as a saviors of people’s money as well enhancing their life standards.
The latest slogan of Walmart is “Walmart Save Big Live Better”. It is built on the previous slogan and also focuses on the savings scale of people and giving a good impact on the lives of the consumers.
This slogan signifies the commitment of Walmart in delivering a significant savings of its customers with a prominent enhancement of their overall well being and life standards.
Impact of Walmart Slogan on Branding
The slogans have a huge effect on the brands identity of any company. It plays a vital role in the brand positing of its newly launched products or services. A slogan always tricks the minds of the target customers and help them to relate themselves with the brand.
Thus, it can be stared that a slogan facilitates the brand recognition. This is also helpful for the employees, investors or the stakeholders. The slogan of Walmart has the best chances of any ideal commercial slogan. Thus, it always striking the mind of the customers.
Thus, we can see that a perfect slogan plays a very important role in making a strong brand recognition, brand positing as well attracting the target customers. The ultimate aim of any company is to get maximum profits by triggering sales with a huge number of target consumers or customers.
This exact thing was done by Walmart from the very beginning of its conception in building up a global successful brand with very attractive slogan in order to trigger global sales and profit by attracting sizable number of regular customers worldwide.
Also Read: Walmart’s HRM: Recruitment, Selection, Employee Retention
Branding Impact of Walmart
The slogan of Walmart plays a very important role on its branding strategy as well branding impact. It has been done in the following way:
Recognition and Consistency:
The slogans of Walmart has very much reinforced its core message of savings and value. This consistency has built a very strong brand identity which is very much recognizable by the worldwide customers.
This slogan evolution has helped the tremendous growth of Walmart retail chain in the scenario of the latest global market trends by maintaining a very strong relevance while adhering truly to its core values.
Perception of the Customers:
The well-known Walmart slogan of “Save Money. Live Better” has been globally positioned not just as a retailers discount but also as a unique brand name as well identity to contribute to better life quality of its customers.
Thus, it is a sort of shift from focusing solely on the savings to a bigger promise of improved living conditions of the target customers or consumers all over the world. In this way, the slogan appeals to a wider range of audiences.
This slogan particularly emphasizes that if you shop at Walmart it will not only save your money, but also enhance your standard of living.
Building Up a Good Brand Loyalty:
Walmart has always delivered consistently on the promises made by them in their slogans. This has helped to build up a very strong faith and loyalty of the local as well global customers towards them and their products.
Many shoppers worldwide have associated themselves with Walmart and have become its regular customer. The consumers are now associating themselves with good savings as well improved quality of life and has built a very strong customer retention.
Market Positioning:
The Walmart slogans of “Save Big. Walmart’s slogan, “Live Better,” have significantly impacted to the leadership of the company in the global retail sector. It highlights the ability of Walmart in providing their customers with significant savings by making it a lucrative option for the customers who are budget-conscious.
This type of market positioning can very much thrive in the highly competitive retail sector market both locally and globally. In this way the multinational retail chain of Walmart has made as well continues in making a major impact on the customers worldwide.
Walmart boosted its sales with the help of its slogans among the consumers. It offered 50% discounts on more than 1600 products that are followed by even its back to school advertising campaign. As a result, Walmart recorded a steep 3.1% rise of sales in the month of August, a recorded highest sale in the retail sector.
Also the shares of the company rose to 2 percents in the New York Stock Exchange (NYSE) trading. Further researches showed that the new ad campaigns by the company have resulted in $2500 in the family savings per annul. Thus, the slogans of Walmart have successfully connected with its customers. This has significantly impacted to the boost of the sales of its products.
Along with attracting the price aware customers, the Walmart slogans have also helped the retail company to build a very much positive image in the contemporary market.
Their slogans not only focus on future profits but also emphasizes on the long term visions of the company in providing a good opportunity of the customers to live a better quality of life.
Real World Examples of Branding and their Impacts
Advertising Campaigns:
The advertising campaigns of Walmart have strongly utilized its slogans to send the key messages.
Ex: the advertisements in the television commercials as well online ads featuring the slogans slogan “Save Money Live Better” that demonstrates how a purchase from Walmart might give you cost savings as well better life quality.
Product Selection and Store Layout:
The slogan of “Always Low Prices” can be seen in the store layout of Walmart as well product selection.
Focus of the company on daily low prices is very much evident in its pricing strategies and the offered product ranges. This alimenting between the store experience and the slogan strengthens the credibility of the company by reinforcing its value proposition.
Community Engagement:
The slogan of Walmart has also very much influences the efforts of community engagement.
Commitment of the company to save money of the customers and improving their lifestyle even benefited its store like charitable campaigns, donations as well other community support programs. These efforts always align with the promises and enhancing of the brand and building a very strong reputation worldwide.
Some Globally Famous Slogans by Other Brands are as Follows:
Nike Slogan: ‘Just Do It’
It is one of the most popular slogans and quite synonymous with the brand name, by reflecting its vision of pushing yourself towards the goals by resonating with its target customers which comprises of fitness enthusiasts and athletes.
Also Read: SWOT Analysis for Nike Company?
Apple Slogan: ‘Think Different’
It was launched in the year 1997 and this slogan promoted credibility and innovation. This slogan has very much helped Apple to create a very good market positioning as a brand that gives a lot of importance to its individuality by motivating its customers in thinking differently from others.
Also Read: APPLE Case Study
Coca-Cola Slogan: ‘Taste the feeling’
The soft drink company of Coca Cola launched its rebranding campaign with this slogan in the year 2016. This slogan focuses on small things and ask the consumers to enjoy little things in life.
McDonald’s Slogan: ‘I’m loving’ it’
This slogan is very much famous globally and we always commonly relate to it. Mac Donald uses this slogan to share what its consumers will experience after they taste the burger by Mc Donald.
Also Read: McDonald’s Case Study
Therefore, we can see in its blog that a very good slogan is quite important in building up a unique brand identity as well brand loyalty both local and global basis.
The ultimate aim of Walmart as well any other commercial organization is to boost its sales and that has been successfully done by them by creating attractive slogans that positively impacted their brand identity, loyalty as well sales rate across the globe.
Final Thoughts
Undoubtedly that slogans serve as one of the most powerful impact for any company. They effectively communicate a brand’s values, mission, and key benefits in just a few words. Walmart’s slogan, “Save Money. Live Better,” is a perfect example — it instantly resonates with customers, reflecting both the company’s core values and the positive influence it aims to have on their lives. Businesses should prioritize crafting meaningful slogans that clearly express their message and build strong connections with their audience.
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