Strategic Marketing Plan Details:
Use these details to help you practise your strategic marketing plan for the exam.
Section 1: ANALYSIS
Refer to Module 1
In this section students should set the scene. You should introduce your organisation and good answers will discuss the value of marketing and nature of marketing as a concept within your organisation. New marketing realities in the context of your organisation should be mentioned. Key stakeholders and networks should be established. It is likely you wi... More