-   Strategic Marketing Plan Details: Use these details to help you practise your strategic marketing plan for the exam. Section 1: ANALYSIS 1.1 Context Refer to Module 1 In this section students should set the scene. You should introduce your organisation and good answers will discuss the value of marketing and nature of marketing as a concept within your organisation. New marketing realities in the context of your organisation should be mentioned. Key stakeholders and networks should be established. It is likely you wi... More