The written paper should be no longer than 4 pages (typed, double-spaced, 12point font). You can add as many exhibits, tables, and figures as necessary in an Appendix.
Do not conduct research outside the case, access internet sources for background information, or in any way plagiarize other research content.
The case write-up should include the following two elements:
1. An assessment of the current situation of the firm. This includes -
The environment in which the firm operates - the industry
The competitive situation and stra... More