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Category : Marketing Case Studies

Marketing Case Studies and Essay Questions

Case Study Dragons’ Den Troy is the sole shareholder in his small design company. He recently applied for and was granted, a patent on his latest product – the Ski Bug – a revolutionary product designed for the multi-million-pound baby care industry. He has shown the Ski Bug to several parent groups and a large baby care retailer and has had very positive feedback. Troy’s only problem is capital. To fund the production of the Ski Bug, with proper marketing to meet his customer demand projection, he would need some heavy investment. Without ... More
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