What is the BCG Matrix? Definition, Example, Template and Guide

BCG Matrix Model
How to Use the BCG Matrix Model for Your Organization or Business? The 'Boston Consulting group's 'abbreviation is the BCG matrix. This BCG matrix is designed to help long-term strategic planning for the benefit of the business and its growth opportunities by means of a review of its product portfolio to decide on the most suitable investment to obtain maximum Return on Investment. This also determines about discontinuing as well as developing products. It is also named the Growth Share Matrix. How Do You Prepare a BCG Matrix? BCG matrix is prepared by executing the following steps: ...