You have just been appointed as an advertising manager to an organisation of your choice. (You should be reasonably familiar with this organisation.) The organisation is launching an advertising program targeting relevant organisations in your country or region.
Explain the key decision stages you would follow in developing a business-to-business advertising program suitable for your organisation, its products (goods or services) and target market(s).
Identify your organisation, its products (goods or services) and target market(... More