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Case Study Essay Topic on Ethical Problems in Marketing Management
Synopsis
This Case Provides ten ethical Scenarios describing ethical issues that arise in marketing research. Students are asked for each scenario to place themselves in the role of the decision maker and explain what actions they would like:
Teaching Objectives
Expose students to some ethical problems in marketing management. Where they are required to make ethical judgments.
Provide a framework or model for assessing ethical situations so students can explore and clarify their personal ethical s... More