For the formative assessment, we shall be looking for your ability to apply what we have covered so far, and your skills in writing an academic paper.
You first need to choose an organization whose marketing you will study. It can be almost any kind of entity: your own company, a local private firm, a Non-Governmental Organisation (NGO), a Not for Profit Organisation (NPO), an educational institution or even a major corporation. It would, however, help if you it knows well.
The chosen organization needs to respect the following criteria: