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Marketing Management

  Case Study Essay Topic on Ethical Problems in Marketing Management

Synopsis                                 This Case Provides ten ethical Scenarios describing ethical issues that arise in marketing research. Students are asked for each scenario to place themselves in the role of the decision maker and explain what actions they would like: Teaching Objectives Expose students to some ethical problems in marketing management. Where they are required to make ethical judgments. Provide a framework or model for assessing ethical situations so students can explore and clarify their personal ethical s... More

  HI5004 Marketing Management Essay Assignment

HI5004 Marketing Management Tri3 2015 Individual Essay Guidelines Worth 20%        Due Week 6 Marks 20             Words 1500 Choice of Topic from the subject outline and the following list. You need to follow Harvard Reference style General presentation of the essay with headings and subheadings. Research at least 4 articles on the topic from the following sources: -   Sydney Morning Herald -   The Australian -   Asia Business Review Weekly -   Choice -   Australian Marketing Journals Choose one of the t... More

  Create a briefing document for SMT, which provides a general overview of the role of marketing in business.

  Marketing Principles and Practice       Assignment Scenario  You have just secured a position in the business development section of a small local organisation, the ‘Yummy Cupcake Company’. The business has seen a steady growth in the market for professional and attractive cupcakes but it is hoping to grow further and is looking to develop the marketing strategy to reach out to new markets.  As you have studied marketing in your qualification, you have been asked to investigate the principles and practice of marketing to inform the senior m... More
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