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Create a briefing document for SMT, which provides a general overview of the role of marketing in business.
Marketing Principles and Practice Assignment Scenario You have just secured a position in the business development section of a small local organisation, the ‘Yummy Cupcake Company’. The business has seen a steady growth in the market for professional and attractive cupcakes but it is hoping to grow further and is looking to develop the marketing strategy to reach out to new markets. As you have studied marketing in your qualification, you have been asked to investigate the principles and practice of marketing to inform the senior m... More