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Marketing Management Assignment

  Case Study Essay Topic on Ethical Problems in Marketing Management

Synopsis                                 This Case Provides ten ethical Scenarios describing ethical issues that arise in marketing research. Students are asked for each scenario to place themselves in the role of the decision maker and explain what actions they would like: Teaching Objectives Expose students to some ethical problems in marketing management. Where they are required to make ethical judgments. Provide a framework or model for assessing ethical situations so students can explore and clarify their personal ethical s... More

  PGBM15: Marketing Management Assignment Help

Please prepare a report of no more than 4,000 words (+/‐ 10%). You must use Harvard Referencing Throughout the body text and your reference list. You are expected to undertake your own original Secondary research of both academic sources such as journal articles and trade press such as Newspaper articles or blogs as well as demonstrating the personal study & reading you have undertaken during the module.   Please explain the difference between: ‐ a mission statement, a corporate objective, a marketing objective, and a promotion... More