Aims : To develop an understanding of general marketing principles and their application to business
Assessment guidance: Learners will then be required to conduct an investigation of a
business and analyse its marketing strategy. They will also develop
a marketing plan for a specific product or service.
Learning outcomesThe learner will:
Assessment criteriaThe learner can:
1 Understand the role of marketing inbusiness
1.1 Explain how marketing can be defined1.21.2 Explain the contribution of marketing to the achievement of... More