Format: Your assignment will be in the form of a business report and must follow the order given above (please include the section headings as they appear in this outline). See Grading Criteria for Business Reports Scenario You are a marketing executive at Pret a Manger.  Following a major study to understand how Pret a Manger performs against their main competitors, they have identified areas where they need to concentrate their efforts in keeping and growing new customers for their ‘food on the go’ offering One of the areas that the market... More