Aims : To develop an understanding of general marketing principles and their application to business Assessment guidance:  Learners will then be required to conduct an investigation of a business and analyse its marketing strategy. They will also develop a marketing plan for a specific product or service. Learning outcomesThe learner will: Assessment criteriaThe learner can: 1 Understand the role of marketing inbusiness 1.1  Explain how marketing can be defined1.21.2 Explain the contribution of marketing to the achievement of... More