BMMK5103 Marketing Management Assignment Solutions   Assignment Details:- Number of Words: 4500   Part I   OBJECTIVE: To adapt the concepts and strategies of marketing management in various area.   REQUIREMENT: Celebrity endorsements are frequently utilized as part of the communication mix to market a product and service. However, they are confronted with a range of challenges.  McDonald’s is one of the most well-known brands that has embraced celebrity endorsements.   Based on the discussion abo... More