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Conduct an in-depth review of a specialist subject, to reflect upon your own experience as a digital marketing
2500 words assignment
Conduct an in-depth review of a specialist subject, to reflect upon your own experience as a digital marketing user in relation to this subject and draw conclusions pertinent for marketing strategy
The format of the assignment should be the DM’s purpose in the Consumer Decision Making Process (Blackwell et al, 2001) Assignment should be in the following structure:
Problem recognition – what triggered you to go online, what was the reason behind it
Search for information – where can you get the information online... More