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Category : Essay Questions

Iceberg Case Studies and Essay Questions

Case: Iceberg Eight weeks ago Iceberg Limited opened its newly built food retail store on a prestige site it acquired at a premium price from Papete Investments Plc. It has invested a great deal in marketing its frozen food operations around the theme of ‘customer confidence.’ The refrigerator system was anufactured and installed by Keep–it–Cold Limited for £250 000, who also have the maintenance contract cost at 7.5% of the contract value per year – £18 750 – (though for the next 12 months the equipment remains under warranty) with a 2-hour ... More

NIFH06V Business Case Studies and Essay Questions

NIFH06V Case Study Mavji Patel owns a tailoring business in St Lucia in the Caribbean. His main product line is in mail-order of made-to-measure jackets and trousers. These had been his father’s most recent activity before he handed over his business to Mavji on retirement; his father’s original trade was the general repair of men’s clothes, which still accounted for a declining percentage of Patel Suits’ total profit, with most of the rest in mail-order suits. Mavji had taken the business to the current mix of products, marketed under his ... More
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