Case: Iceberg Eight weeks ago Iceberg Limited opened its newly built food retail store on a prestige site it acquired at a premium price from Papete Investments Plc. It has invested a great deal in marketing its frozen food operations around the theme of ‘customer confidence.’ The refrigerator system was anufactured and installed by Keep–it–Cold Limited for £250 000, who also have the maintenance contract cost at 7.5% of the contract value per year – £18 750 – (though for the next 12 months the equipment remains under warranty) with a 2-hour ... More