FITBIT, INC. case study analysis for a Business Policy course Fitbit Case Analysis Instructions – to be completed by individual students (not a team case) OVERVIEW: This is not a team case.  This case addresses a company and industry segment that has evolved from the emergent to growth stage in the last few years.  The number of competitors has already increased, changing the competitive intensity.  Because of the nature of the industry, and the structure of the businesses involved, the approach to analysis will be a bit different from th... More