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Integrated Marketing Communication Strategy and Assignment Sample
Contents of Integrated Marketing and Communication:
1.0 Introduction and Context
2.0 Campaign Objectives
3.0 Target market of the company
4.0 Integrated Marketing Communication
5.0 Sales promotion
6.0 Timeline, Cost and Return on Investment (ROI)
7.0 Timeline of the Company
8.0 Costing Strategy of IMC
9.0 Return on Investment
10.0 Conclusion
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