Faculty of Business and Enterprise
Swinburne University of Technology
MKT 20010 Marketing Decision Analysis (Semester 2, 2015)
This is an assignment for groups of three (3). It is worth 25% of the total marks for the subject.
Students must present a report ofminimum 12 pages and a maximum of 20 pages, excluding Table of Contents, Reference list and Appendices.
This assignment is topropose andevaluate marketing metrics to understand their application and use in B to C marketing to a particular segment.
The organisati... More