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MKTG6002 Marketing

  MKTG6002 Marketing-Research Case Study Report Writing Help

Learning Outcomes a) Outline and implement the marketing research process and identify a range of methods of acquiring, using and storing data b) Critically evaluate the relation of marketing process with the resources of an organisation and client needs with regards to the creation of value for the organisation Objectives:  To enhance a clear understanding of the importance of marketing in modern business and to and provide a grasp of effective contemporary marketing practices;  Provide a theoretical overview of marketing theo... More