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MKTG6002 Marketing-Research Case Study Report Writing Help
Learning Outcomes
a) Outline and implement the marketing research
process and identify a range of methods of
acquiring, using and storing data
b) Critically evaluate the relation of marketing
process with the resources of an organisation and
client needs with regards to the creation of value
for the organisation
Objectives:
To enhance a clear understanding of the importance of marketing in modern business and to
and provide a grasp of effective contemporary marketing practices;
Provide a theoretical overview of marketing theo... More