1 Assessment 2 Case Study Case of Apple Inc. SP1 201 Market Structure and the Firm Behaviour Questions: 1- What type of market structure Apple Company can be considered to be in? Clearly explain your answer and provide at least 3 reasons to support your answer. (tip: only focus on types of markets that have been covered in the lectures and ignore the rest) 2- In the News articles attached to this document it is implied that the large increase in Apple’s revenue and profit in 2017 has been associated with a deliberate price increa... More