A Case Study in Strategic Management
Al Qassim Foods is a fast growing agro-based industry in the central region of Saudi Arabia. The company was established by Abdulaziz Alothaim in the year 1996 for supplying vegetables to the retail outlets of Unaizah city. Over the years the operations of the company grew rapidly and it started supplying its produce to all major cities in Al Qassim province. The vision and mission statements of Al Qassim Foods are stated below:
To be the leading agro based company in the kingdom.