SWOT Analysis Is a Framework for Analysing the Internal and External Environment of a Company

It is believed by large business groups that SWOT analysis is a framework for analysing the threats generated in the internal and external environment of a company. Our casestudyhelp.com SWOT experts have carried out or provided case study helps in SWOT analysis for many international companies as well as have been guiding the students located all over the world, in providing assignment help. SWOT identifies the inner perspective of the company in respect of is strong areas or weak zones as well as the external situational factors in terms of opportunities or threats. It is agreed by all that Strengths can create a competitive advantage, and weaknesses deteriorate it. The SWOT analysis is based on internal and external situational factors efficiently. Strengths are similar to the foundation of a building in the competitive business prospective for a company, and weaknesses always hinder its growth.

The analysis was done benefits internally to identify the strengths to build on and the weaknesses to overcome while doing strategic planning. It considers the resources of the business, and guide in a systematic way that could be achieved.

SWOT analysis is resting on four foundations of a company as given below:

• Strength
• Weakness
• Opportunity
• Threat

More strong is the four foundations faster is growth.

How is SWOT Analysis Defined?

Abbreviation SWOT is as given below:

S – Strength

W – Weakness

O – Opportunities

T – Threats

SWOT analysis is a framework applied for valuation of a company's to be in a competitive position and to develop strategic planning accordingly. SWOT analysis is a tool for assessment of internal and external factors, at the same time, its current and future potential of growth.

A SWOT analysis is formulated for the companies to become benefitted by carrying out a realistic, fact-based, data-driven outlook by the strengths and weaknesses of an organization, its initiatives, or an industry. The organization should keep and analyse accurately by avoiding pre-conceived beliefs or weak areas and instead focusing on real-life situations. Companies should use SWOT study recommendations as a guideline and not necessarily considered it as a prescription.

Key Factors of SWOT

It should be noted that SWOT analysis is considered as a strategic planning exercise that provides the management of a company a useful assessment tool.

SWOT Identify core strengths of an organisation, identify its weak areas, opportunities, and threats leading to fact-based analysis, new perspectives and ideas.

SWOT analysis is most effective while diverse business groups or voices in an organization are free to contribute realistic data instead of prescribed messaging.

How to Understand SWOT Analysis?

SWOT analysis is a tool for assessment of the performance, competition, risk, and potential of a company, as well as an important business activity like a whole product line or a portion of it, an industry, or other business activity.

 In a SWOT analysis lot of data are generated or collected related to internal or external activities of the company by analysing which, a company may identify the areas where it needs improvement internally, at the same time can develop strategic plans.

Using internal and external data thus produced, the SWOT study can guide a businesses organisation toward strategies more likely to be successful and can avoid the factors in which they have a weakness, or most likely to be, less successful. An Independent SWOT Analysis performed by analysis, investors or competitors to guide them to understand whether a company product line or industry might be strong or weak and why.

SWOT is a Visual Overview

SWOT experts represent a SWOT analysis as four pedestals each of the four areas forming into one quadrant. This technique enables a quick overview of the company’s business profile. Indeed, all business factors under a particular heading may not have an equal rating, they all should represent key insights into the balance of opportunities and threats, advantages and disadvantages, and so forth.

SWOT Analysis was first used to analyse businesses. Now it's often used by governments, NGOs, and individuals, which may include investors as well as entrepreneurs.

Few Examples of SWOT Analysis

In the year 2015, it was reported that Value-added SWOT analysis of the world-famous branded Coca-Cola Company obtained remarkable strengths which included its brand name, widest and strong distribution network and opportunities in the growth of its emerging markets. However, it was also noted certain weaknesses and threats, including fluctuation of foreign currency, growing in health census public interest in "healthy" beverages.

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