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SWOT Analysis of Ford Motor Company and Fiat Chrysler Automobiles

While performing a SWOT analysis for Ford Motor Company and Fiat Chrysler Automobiles, it should be noted that both of the business houses we are one of the largest automobile manufacturers operating globally. In addition to manufacturing Ford is also engaged in financial services through Ford Motor Credit. Ford also has Lincoln under its banner. Ford has headquartered in Dearborn, Michigan in the USA. It has around 199000+ employees working for them as of 2015.

Case Study SWOT Analysis Assignment Help

Companies like Fiat Chrysler Automobiles N.V., abbreviated as FCA, is an Italian-American, joint-ventured multinational corporation and is the largest automaker globally. The group was formed in October 2014 by the merger of Fiat and Chrysler into a new holding company. The Headquarter is located in the Netherlands and the financial headquarters located at London for tax purposes.

The SWOT analysis is a vital issue for the MBA, Master of Business Administration study or any other business management student. As a result, the business management institutes provide the students with great and important case study assignments on SWOT analysis. We, the Case Study Help, can offer services of Casestudyhelp related to S.W.O.T very efficiently. SWOT analysis is recognized globally and widely adopted in many companies guided by

SWOT Analysis activities related to Ford Motor Company and Fiat Chrysler Automobiles stands for strengths, weaknesses, opportunities and threats that are likely to be faced. A SWOT analysis is performed by carrying out detailed studies related to a firm about its good, where there is the scope of improvement, and where the marketplace it might excel is, and the events in the marketplace that can potentially harm the business. This activity is important because it demonstrates how integral SWOT analysis is to the strategic planning process. The goal of this activity is to help you understand how firms apply SWOT analysis to develop or adjust their strategy to minimize risk and maximize performance.


We at suggest studying deeply about Ford Motor Company and Fiat Chrysler Automobiles (FCA). After that, to apply what you've gathered about the SWOT analysis, by clicking and dragging the different SWOT elements for each individual company into their appropriate issues on the SWOT framework. It should be noted that there are two frameworks, including one for Ford and another for FCA. You must be sure to drag the correct labels to the correct framework. Ford has been ranked as one of the top 50 global brands by Interbrand.

Market study

A huge amount U.S. consumer possesses a highly favorable view of Ford Company as a result. Recent study reports have indicated that Ford earns at least $13,000 for every F-150 truck sold from its F-series line; some estimates also project it higher which account for 90 per cent of Ford's global auto profits. These projections also forecast that Ford's profits will grow increasingly dependent on the F-series truck product only. However, entrant companies like Google, Apple, and Tesla are starting to attract the bulk of consumer and media attention with their electric vehicles despite owning only 15 percent of the market share.

SWOT Analysis of Fiat Chrysler Automobiles

In comparison to Ford's successful F-series, Fiat Chrysler Automobiles (FCA) provides a variety of attractive brands for its customers globally which includes U.S. staples as Chrysler and Jeep and luxury brands named as Maserati and Ferrari. While FCA's move away from its dependence status on trucks and sport utility vehicles to smaller and more fuel-efficient vehicles from the beginning. This kind of attitude has an impact on its profitability. For example, Jeep, which is considered as FCA's strongest brands, is expanding from its huge US base to five new countries, by building nine new plants. FCA believes that this expansion will enable it to more than double the market numbering 800,000 vehicles. Unfortunately, the economic depression resulting from Brexit on the European Union, the contraction of growth in the BRIC nations comprising Brazil, Russia, India, and China, and the abrupt fall in the price of oil and its impact on the Middle East have made consumers to review the purchases of high-price tagged items like cars. The weaknesses of Ford Motor Company lie in:

  • Solid Fundamentals Product Portfolio Opportunities
  • Threats of Globalization,
  • Multiple Branded Fiat Chrysler Automobiles Weaknesses
  • Economic Uncertainties
  • Strengths Product Transition Opportunities
  • Threats Electric Vehicles Strong Brand Reset

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