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Category : Analysis Report

Ford Case Study Analysis Topic Instruction

FORD CASE ANALYSIS IDENTIFY THE PROBLEM CONDUCT ANALYSIS IS ONE FORD REALLY WORKING? In January 2015 Ford Motor Company reported its best January sales performance since 2004. Retail sales were up for passenger cars and utility vehicles, with the Mustang, Lincoln MKC, Lincoln Navigator, Explorer, and Escape leading the way. The Transit van segment also had its best January sales results since 2001, but the real star, as always, was the Ford F-Series pickup, America’s best- selling truck for the 38th straight year. The all-new F-150, w... More

Sample Case Analysis Report

Step 1. Situation Audit Situation audit should be done by doing SWOT analysis. For example: 1. Excellent Brand Image – S 2. Pricing strategy need to be revisited. S 3. Online presence is need W 4. Locations ……………………………………………………….. W 5. Intensive growth may require refocus ………………………………………. O 6. This Company entered this market with much fanfare but now their sales are stagnating. T Even though I did not separate the S, W, O and T, you should clearly separate them and write them clearly.   Step 2. PROBLEM DEFINED ... More
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