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Ford Case Study Analysis Topic Instruction
FORD CASE ANALYSIS
IDENTIFY THE PROBLEM
CONDUCT ANALYSIS
IS ONE FORD REALLY WORKING?
In January 2015 Ford Motor Company reported its best January sales performance since 2004. Retail sales were up for passenger cars and utility vehicles, with the Mustang, Lincoln MKC, Lincoln Navigator, Explorer, and Escape leading the way. The Transit van segment also had its best January sales results since 2001, but the real star, as always, was the Ford F-Series pickup, America’s best- selling truck for the 38th straight year. The all-new F-150, w... More