PART – A                               (10 x 5 = 50)   What is Advertising? Discuss its objectives and point out the problems of advertising in India.   How is Advertising effectiveness tested?   What are the important features of an Advertisement Copy?   Discuss the essential features of a sound advertising policy.   Mention the functions of an advertising agency.   Examine the function to be considered in the selection of Media for advertising.   What is sales... More