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THE LEGO GROUP

  Case study on market growth matrix for Lego

Topic- Lego case study questions and answers Weight - 300 words Type-Management case study Citation Style - MLA   Description - 1. Draw a product market growth matrix  for Lego, then post it. Be specific - what are their moves into the different quadrants of the Ansoff matrix. Then address the following: 2. What was the risk when they were considering their strategy? 3. Why was the risk reduced? Why have they been successful? Hint - it begins with core..... 4. Are there other areas of growth potential? Attached is... More
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