1-Sustaining an Ethnic Soft Drink-Paper Boat: Brand Positioning and Consumer Behavior (Deadline after 12 hours)
How do you think are the various factors listed in exhibits 1-6 associated with each other from the conceptual viewpoint?
What is your inference and interpretation of the response in Exhibit 1?
What are the conclusions that you may like to draw from exhibits 2,3,4,5, and 6? What are these exhibits important?
What are the significant assumptions that you can bring from your analysis of questions 1 to 3 and the case informat... More