Introduction Marketing research is the orderly gathering, analysis and recording of quantitative as well as qualitative data regarding the issues related to the marketed products and services. The ultimate goal of marketing research is to assess and identify how the changing elements of any marketing mix affect the customer's behaviour. Business management students are burdened with a lot of assignments on marketing research. What Is Marketing In Today's Global Scenario? The financial department is regarded as the brain of any business organization, while the marketing department is its...