Managing to keep Apple fresh writing help The following case studyhas been adapted from: Schermerhorn, JR, et al. 2011, ‘Management: 4th Asia Pacific Edition’, John Wiley & Sons, Australia.   Managing to keep Apple fresh There are some companies that exude management magic, and Apple is one of them. It is no coincidence that Apple is renowned as a great place to work. It is not because Apple is soft on its employees or slack in its expectations. The company demonstrates the power of managing its culture to create the conditions in whic... More