Illustrate the total product concept, in relation to the marketing mix that Dacia have used for their vehicles, using the Dacia Duster as your example. The Chartered Institute of Marketing defines marketing as: ‘The management process of anticipating, identifying and satisfying customer requirements profitability’ (CIM, 2001).  Also The American Marketing Association offers the following definition of marketing as:  ‘the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have val... More