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Apple case study

  BSB61215 Advanced Diploma of Program Management Questions

Part A – Written Assessment Case study report The Apple organisation provides an interesting case study in terms of organisational management and change. Between 1993 and 1997, Apple was struggling to find a consistently profitable source of revenue. They developed everything from digital cameras and portable CD players to TV appliances. The company had a range of CEOs after Steve Jobs had been removed from the position and nothing seemed to be working. Jobs was reinstated as CEO in 1997 and the company’s direction changed radically, with... More