Arby’s Marketing Analytics Business Case Assignment Solutions
Arby’s CMO would like to understand the performance of a recent limited-time-offer (LTO) promotion, Deep-Fried Turkey sandwiches. Ultimately, he would like to know if we recommend running this promotion again; and if so, how we would modify/improve the program.
Using the data sets provided, and any additional relevant data sets you may find, please put together a response to the following questions that can be presented to the CMO.
1. We ... More